Carcross - Yukon, Canada.
Cheekbone Beauty
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Right the story.
In an effort to change the negative and stereotypical representations of Indigenous peoples in the media, Cheekbone Beauty took action through a national ad campaign entitled Right the Story. Leveraging an all indigenous cast and crew, the brand highlighted the importance for Indigenous voices to take back the narrative and ‘Right the Story’.
“As a mother of a 15 year old daughter, it is so important to see global Indigenous representation, Quannah is doing incredible work around the world for incredible brands. We knew we had to have her involved in the campaign. Quannah literally is an impact.”
– Founder, Jenn Harper
“We are here, standing up for our lives and for our rights because we believe we will all fare better for it. Canada deserves to know the truth. Canadians deserve to know the truth. Right the Story is about being Indigenous freely in this country.”
– Zoey Roy
“When people come together, we can achieve extraordinary things. These stories are worth telling, sharing, and listening to. Right the Story is acting to change the negative and stereotypical representations of Indigenous people in the media.”
- Cheekbone Beauty
Directed by: Shaunoh Wilson
https://www.thesolidarityunionnorth.com
Creative Team: Leah Burnside & Josh Dornan