In order to inspire discovery among Walmart customers of the abundance of products offered there, we created the campaign - Find the things you love - which leveraged the power of people and celebrated the spirit of discovery through the amazing finds from a huge range of real Walmart shoppers.
Find the things you love.
A campaign that elevates Walmart from utilitarian to wow-worthy, sparking customers to discover all the stylish, covetable finds Walmart has to offer.
In order to capture the abundance and volume of products offered at Walmart, we built a visual framework for our films always starting with a spark, which then ignited into dynamic grid - a mosaic of products waiting to be discovered. All items were captured in studio; clean, colorful, iconic, & eye-catching.
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Director
Ariel Fisher
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Portrait Photographer
Leeor Wild
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Product Photography
Still: David William Baum
Motion: Nate Fu